Last night, A Girl Story, a PSA project that I helped work on, won a Gold Pencil at the One Show Interactive Awards. It was pretty great. Not just the winning, which of course was great, but the winning specifically for this piece. We did it on a budget of negative numbers and every single thing by every single person who worked on it (for months!), without exception, was done completely for free.
It was a tiny little website and for it to win alongside huge brands and huge budgets made us all giddy. The reason I’m writing about it now is to try to hit you all up for money. I mean, c’mon, a few dollars here and there? I don’t have many readers, I’m sure, but if each one of them could give a teensy bit….well, that’s a teensy bit more than we had before.
Here’s the dealio. Nanhi Kali is the organization and their mission is to send Indian “girl children” to school. Most likely you’re probably reading this here in First World, where you wouldn’t dream of not educating a girl just because she’s a girl. But please, just think about that for a second.
Our creative concept was to create the World’s First Donation Based Film Series. Until each segment reached a certain dollar amount in donations, you couldn’t view the next chapter. The whole film is unlocked now, so you can see it in its entirety here. But I really hope you will still think of donating.
While you’re hopefully digging out your credit card information, here’s the Margauxville download of the day – The Langley Schools Music Project’s version of “Good Vibrations” – which is exactly what all the Indian girls are sending to you right now. I just know it.
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